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Portrait of Abby Kerwan at West Virginia University

About Me

Nice to Meet You!

I'm Abby, a designer devoted to creating intentional and intuitive user experiences.

I graduated with a B.A. in Interactive Design for Media from West Virginia University in May 2024. My studies took me from user-centered design to marketing, and I loved figuring out how to create in a way that truly resonate with people.


Offline, I am a certified personal trainer and wellness enthusiast. I take a holistic and mindful approach to both life and design, prioritizing physical and mental well-being as essential components of creativity and productivity.

I am now based in Raleigh, NC after relocating from Upstate NY. Whether I’m working locally or remotely, I’m excited to collaborate and bring fresh ideas to life—no matter where you’re based.

The Process

Discovery and Planning

01

Analysis

We start by diving deep into your business to understand its unique needs, audience, and goals.

02

Strategy

I’ll develop a tailored strategy that ensures every design decision aligns with your vision.

03

Foundations

We establish clear terms and a detailed scope of work, setting foundational expectations to guide the project.

Design and Development

01

Concept

I will shape your ideas into a simple, cohesive design concept that captures your brand essence.

02

Design

I bring creativity and strategy together with wireframes and mockups to map out your visual direction.

03

Development

Once approved, I will bring your project to life with key features and early-stage deliverables.

Implementation

01

Execution

I will implement your feedback and make revisions to ensure the project meets your expectations.

02

Launch

The moment we’ve been working toward! We launch your project, ensuring a seamless debut.

03

Optimization

I continuously monitor performance and make data-driven adjustments to ensure ongoing success.

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